Category Archives: Home Mortgage
Why do credit card companies target college students?
Many credit card companies see the marketing potential in college students. Credit card companies use promotional offers and free gifts like t-shirts, coffee mugs, or CDs to entice students on signing up for their company.
Have you ever asked why? Loyalty is a good reason. Credit card companies are competing to be the first credit card that the student will own. By being their first credit card, it is very likely that even when they graduate from college and enter the corporate world, students will be upgrading their credit cards with the same credit card company.
Students are Big Spenders
Aside from this, college students are great spenders. Lets face it, credit card companies love customers who spend much using their credit cards. The more a person uses his credit card, the better it is for the business. And students are usually prone to over spending or using their credit cards excessively not just for their school necessities but on luxuries as well.
Despite the fact that college students are still in school and most do not have stable jobs to finance them, credit card companies are still doing everything to encourage these students on obtaining a student credit card. Furthermore, credit card companies are encouraging students to use their credit cards as often as they can.
Regardless of whether a student can afford to pay it or not, credit cards are willing to take the risk. Why? Because they can simply charge additional costs on the customers account if they fail to make their payments on time. For instance, credit card companies profit from charging interest rates and penalty fees on their customers. Obviously, customers who fail to pay their balances promptly pay more even if it takes them some time to repay their bill. In the end, the credit card company is still the one who benefits.
Students Need Credit
It is also interesting to know that students will do everything in order to repay their credit card debts. Although, students may fall behind on their payments, they will still find some way to pay off their debts especially as they are about to graduate and find employment. Students may get a part-time job, get a student loan, or borrow from their parents or relatives the money to get off their credit card debts.
Students need to clean up their credit report from any unimpressive records. They need to boost their credit rating so that future employers and creditors can find them worthy of their approval. Thus, credit card companies know that whatever happens, students will find a way to settle their credit card debts sooner or later.
In view of this, it is up to the students on how they will use their student credit cards to their advantage. Credit card companies do not have to be the only ones to profit. A student credit card can provide great help and support during a students college years as long as the student knows how to manage his finances responsibly.
Hsu Chi Lin: Property Owners, “mortgage” Street Sale – Ent Medicals Disposables
Construction in Wuhan, the tide of two types of society, a real estate owner “light” LED energy-saving lamps. In early June, held in Beijing, “China’s first Innovation Day & 2009 China Business Innovation Forum”, Wuhan Optical Baron Lai Chi Lin Hsu, chairman was named “2009 Outstanding Innovative Entrepreneurs in China.”
As the only native of Wuhan, the LED head of the entire lamp enterprises, Hsu Chi Lin painstakingly. First R & D problems, almost failed to be 6 million yuan. Was successfully developed low-power, high brightness, long life LED light source lamps and other products, they face high prices, the market is difficult to quickly accept the bottleneck.
However, Hsu Chi Lin and his team finally found a “financial marketing” of the clever ways to promote energy-saving light into the fast lane. Two weeks ago, Bo Le Lay has just signed a single, his LED lamp lit Wuhan Airport Road.
Aim: to find business opportunities along with two types of society
Hsu Chi Lin sea in 1996. At that time, real estate development entry barrier is low, he will soon get the first barrel of gold digging.
China has strongly advocated green energy, Wuhan approved two types of social experimental zone, Xu Lin’s determination to give new energy saving industry, targeting his fancy lamp industry, the street lamps shining warm, but Voeux Road 250 watts each lamp, each sub-trunk 400 watts, 600 watts each main road, 10 hours every night, a waste of amazing.
Xu Lin decided to give a significant energy saving LED lamp made of standard lamps. The greatest difficulty is, LED lamp with birth defects, such as flashlights direct bright light, and insufficient proliferation, unlike ordinary lamps, to illuminate both sides of 15 meters.
Twists and turns: R & D costs almost six million ducks and drakes
Began in August 2007, Hsu invited to give Lam Central China Normal University, a professor of physics Electricity, R & D team composed of an attempt to overcome the shortcomings LED lights.
Hsu Chi Lin said, the factory developed repeated trial, although R & D investment are prepared, but at the baskets of imported chips are thrown away like garbage when there is some distressed. February 2008, R & D costs are more than 6 million yuan.
Last month and a half, Hsu Chi Lin re-enter the 2 million yuan, accompanied the R & D team day and night, sleeping only four to five hours a day. April 8, 2008, standard LED lamps that light has finally been lit. This LED folding light energy saving lamps, energy saving, 60% were identified to 80%, the results obtained patents.
Marketing: The “mortgage” means to sell street lamp
Product out, Hsu Chi Lin began to introduce to the market, his LED lamp unit in between 1800 to 3800 yuan, but only 1,000 yuan a general light, which greatly exceeded the original budget of customers, many units of the recommendations put forward installments.
Hsu Chi Lin is a real estate started to do, he knows, “mortgage” appeal. After more you ask, Hsu Chi Lin HP leasing company to the United States to seek cooperation. June 2008, HP is willing to provide 3 to 5 years of installment financing. HP bought the first light, leased to the user, until the other party to pay the rent finished, it will transfer ownership in the past.
In the second half, this lightweight model approved by the Hunan Huarong Industrial Park, Industrial Park, bought thousands of lamps, a few million dollars turnover, which makes Hui Chi Lin confidence. This model project opens sales Hsu Chi Lin deadlock, products have moved into Jiangxi, Jiangsu and Xinjiang.
Now, Hsu Chi Lin is working with the banks, hoping to the same street as the housing, through the “mortgage” means sell.